{"product_id":"friday-aura-pro-elongated","title":"Friday AURA Pro - Elongated","description":"\u003cdiv class=\"fri-pdp\"\u003e\r\n\u003cstyle\u003e\n.fri-pdp{max-width:900px;margin:0 auto;color:#444}\n.fri-pdp .fp-lede{font-weight:700;font-size:1.12rem;color:#1c1c1c;margin:0 0 1.5rem}\n.fri-pdp h2{font-size:1.3rem;color:#1c1c1c;margin:2.25rem 0 1rem;text-transform:uppercase;letter-spacing:.03em}\n.fri-pdp p{line-height:1.65}\n.fri-pdp .fp-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:1.1rem;margin:1.25rem 0 2rem}\n.fri-pdp .fp-card{background:#f6f6f4;border-radius:10px;padding:1.2rem}\n.fri-pdp .fp-card h3{margin:0 0 .4rem;font-size:1rem;color:#1c1c1c;text-transform:uppercase;letter-spacing:.03em}\n.fri-pdp .fp-card p{margin:0;font-size:.93rem;color:#666}\n.fri-pdp .fp-vs{background:#1c1c1c;border-radius:12px;padding:1.5rem;margin:2rem 0}\n.fri-pdp .fp-vs h3{color:#fff;margin:0 0 .6rem;font-size:1.05rem;text-transform:uppercase;letter-spacing:.03em}\n.fri-pdp .fp-vs p{color:#bbb;margin:0 0 .9rem;font-size:.95rem}\n.fri-pdp .fp-vs p:last-child{margin-bottom:0}\n.fri-pdp .fp-vs strong{color:#fff}\n.fri-pdp table{width:100%;border-collapse:collapse;margin:.5rem 0 2rem}\n.fri-pdp td{padding:.7rem .25rem;border-bottom:1px solid #e8e8e4;font-size:.95rem}\n.fri-pdp tr:last-child td{border-bottom:none}\n.fri-pdp td:last-child{text-align:right;font-weight:600;color:#1c1c1c}\n\u003c\/style\u003e\r\n\u003cp class=\"fp-lede\"\u003eElite Gen 4 high-power paddle, at a fraction of the cost.\u003c\/p\u003e\r\n\u003cdiv class=\"fp-grid\"\u003e\r\n\u003cdiv class=\"fp-card\"\u003e\n\u003ch3\u003eBlow Molded Carbon Frame\u003c\/h3\u003e\n\u003cp\u003eDouble-thermoformed for maximum durability, taking its cue from squash and padel construction.\u003c\/p\u003e\n\u003c\/div\u003e\r\n\u003cdiv class=\"fp-card\"\u003e\n\u003ch3\u003eDual Foam Core\u003c\/h3\u003e\n\u003cp\u003eA genuinely generous sweet spot with incredible spin and shot-shaping potential.\u003c\/p\u003e\n\u003c\/div\u003e\r\n\u003cdiv class=\"fp-card\"\u003e\n\u003ch3\u003eElasTECH Enhanced Core\u003c\/h3\u003e\n\u003cp\u003ePatent-pending construction for a high-pop, high-power paddle that will transform your game.\u003c\/p\u003e\n\u003c\/div\u003e\r\n\u003cdiv class=\"fp-card\"\u003e\n\u003ch3\u003eOver 120 Prototypes\u003c\/h3\u003e\n\u003cp\u003eEight months of rigorous development before we landed on the final paddle.\u003c\/p\u003e\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"fp-vs\"\u003e\r\n\u003ch3\u003eAura vs Aura Pro\u003c\/h3\u003e\r\n\u003cp\u003eBoth are Gen 4 full-foam paddles built around our patent-pending ElasTECH perimeter weighting for a massive sweet spot.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAura Pro\u003c\/strong\u003e is the high-power option: loud, poppy and explosive, built to drive hard, counter fast and finish points.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eAura\u003c\/strong\u003e is the all-court option: soft, forgiving and made for touch, resets and shaping the ball with confidence.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003ch2\u003eWhat is ElasTECH?\u003c\/h2\u003e\r\n\u003cp\u003eElasTECH is a first-of-its-kind internal perimeter weighting system unique to Friday paddles. It is what gives our Gen 4 Project AURA paddles and our Gen 3 Fever 102 their distinctive, buttery feel.\u003c\/p\u003e\r\n\u003cp\u003eThe ElasTECH layer sits between the perimeter foam and the honeycomb core, delivering a larger sweet spot, more stability and more power without sacrificing feel or dwell time.\u003c\/p\u003e\r\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\r\n\u003cp\u003e\u003cstrong\u003eElongated shape\u003c\/strong\u003e — suited to intermediate and advanced players.\u003c\/p\u003e\r\n\u003ctable\u003e\r\n\u003ctr\u003e\n\u003ctd\u003eAverage Weight\u003c\/td\u003e\n\u003ctd\u003e8.0 oz ± 0.18 oz\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003ctr\u003e\n\u003ctd\u003ePaddle Area\u003c\/td\u003e\n\u003ctd\u003e16.5 in x 7.5 in\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003ctr\u003e\n\u003ctd\u003eCore Thickness\u003c\/td\u003e\n\u003ctd\u003e16 mm\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003ctr\u003e\n\u003ctd\u003eGrip\u003c\/td\u003e\n\u003ctd\u003e5.5 in x 4.25 in\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003ctr\u003e\n\u003ctd\u003eSwing Weight\u003c\/td\u003e\n\u003ctd\u003e116\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003ctr\u003e\n\u003ctd\u003eTwist Weight\u003c\/td\u003e\n\u003ctd\u003e6.15\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003ctr\u003e\n\u003ctd\u003eGeneration\u003c\/td\u003e\n\u003ctd\u003eGen 4\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003ctr\u003e\n\u003ctd\u003eCore\u003c\/td\u003e\n\u003ctd\u003eDual-Foam\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003ctr\u003e\n\u003ctd\u003eFace Material\u003c\/td\u003e\n\u003ctd\u003eT700 Raw Carbon Fiber\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003ctr\u003e\n\u003ctd\u003eWeighting System\u003c\/td\u003e\n\u003ctd\u003ePatent-Pending ElasTECH\u003c\/td\u003e\n\u003c\/tr\u003e\r\n\u003c\/table\u003e\r\n\u003c\/div\u003e","brand":"Friday Pickleball","offers":[{"title":"Eclipse Grey","offer_id":53109486715200,"sku":"FRI-AURAPRO-ELG-GREY","price":18999.0,"currency_code":"INR","in_stock":true},{"title":"Terra Green","offer_id":53109486747968,"sku":"FRI-AURAPRO-ELG-TERRA","price":18999.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/9545\/2736\/files\/ChatGPTImageJun20_2026_12_45_55PM.png?v=1788758632","url":"https:\/\/pickleballstore.in\/products\/friday-aura-pro-elongated","provider":"Athlete's Paradise","version":"1.0","type":"link"}